What’s a website gotta do to get on the first page of a Google search these days?
With paid listings pushing down organic results, it’s tough for a new business to get noticed, let alone keep up with a constantly changing search algorithm.
Here are three ways to improve your site’s rank:
1. Get serious about keywords.
Use tools like Google Keyword Planner to find out what keywords are being searched for in your industry. When you create new pages, use these in your URLs, title tags, header tags (like H1) and in your content. (But don’t overdo it — that’s what spam is). Think Wikipedia and stick to one clear subject per page.
2. Start guest blogging.
Enhance your online cred by contributing guest posts to popular sites that target your same audience.Google uses incoming links (backlinks) to your site to boost your rank.
3. Link to related content.
Hike up your internal links to related content on your site. It’s a sneaky way toshow Google that a page has value.
Bonus: Install Google Analytics.
It’s free. It tells you where your audience is coming from, how long they’re staying, and what they’re reading. Copy and paste the HTML code to your site and you’re good to go.
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