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Make classified ads work for your business

| ExpatBillboard Related | October 1, 2013

Make classified ads work for your business:


Introduction

When done smartly and persistently, online classified ads can generate you extra traffic to your website, leads and business. Below are some classified ads advertising ideas and strategies that are proven to work.

Be Aggressive

Advertising is a mission that needs to be sustained to get accomplished. So advertise as longer as you can afford and in different places as possible. The reason a brief and intermittent advertising campaign does not work as well is because customers need to be exposed to the same message 7 to 10 times before it draws their full attention. That is why you see the brands advertise quite often. Frequency increases visibility which in turn increases the chance of your business message to stick in your prospects’ awareness.

Abstain from selling

You heard it right.
To maximize the response rate, abstain from selling your product or service in your business ad. Focus more on giving the information. Then direct them to request additional information, whether it’s a free report on a website adress, email autoresponder, a phone call, a voicemail number, a mailed information package or other methods.

Test & Tweak

Don’ t set it and forget it. If an ad does not seem to work, tweak it.
Start tweaking the title first and let it run for few days. If it does not work still, tweak the body till it works.

Right target

On free ads posting sites, it’s easy to be driven off course. Resist the temptation to target everyone and go after the right target.
Because the rentals, jobs and cars sections tend to have greater ad views, some are tempted to post their unrelated ads on those categories.
If you’re offering a computer repair service, do not post it in the rentals section. Because someone who is looking to hire a computer guy is definitely not looking in the real estate ads category. Not to mention your ad will likely be removed or/and account banned.

Appropriate Timing

Weekends and holidays have been tested to be the most suitable time for ad posting. But other days are fine, too. When you post regularly, you’re likely to hit those peak times.

Clarity & Simplicity

Set your prospects’ expectation the right way. The more specific you are about your offer, the less chances of them getting confused. So be consize and clear in your ad. You’re better using fewer words.

Make your ad Stand Out

If it’s gonna be in fewer words then it must grab your potential customer’s interest. Offer them a deal that jumps off the page at them. An example bargain that works well is the “Buy x items, get x for free” type of thing.

Best free classifieds sites – How to select them

This is just as important.The more places you post your ads, the more you get noticed (more visibility = more leads). Adding a list of best free classifieds sites to your advertising arsenal is a good idea. Popular classifieds sites are established and are there for the long run. Some, however, come and go. But it is still worth posting on them whilst they’re still there attracting some traffic. Unlike elite classifieds websites where your ads get pushed down quickly , adverts on these less popular ones tend to stick longer on the front page of their respective categories. Great for snatching some easy leads without much competition.See how to make your own best free classifieds sites list.

Classified Ads Advertising Ideas & strategies

Free advertising requires more than just random ad posting. It requires a plan and a strategy for it to work. Many don’t get much out of it and think it’s because classifieds advertising does not work. But the fact is they’re doing it wrong. Only when done right can it help you drive targeted traffic to your site or offers.

Reference:

http://canadaclassified.hubpages.com/hub/classified-ads-advertising

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One Response to “Make classified ads work for your business”

  1. Great stuff!! Very interesting!!

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