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Master SEO with 11 Google+ Tips

| Growth | March 7, 2015

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Google’s still taking over the world.

From search to analytics to life everlasting, Sergey and Larry have this thing figured out. So, don’t dismiss them when it comes to social media.

Creating a Google+ page for your business can work wonders in attracting potential customers, building your brand and relationships, and improving your search engine results.

Here’s what you need to know:

1. You can set up both a Google+ My Business and Google+ Brand page if you offer a local product or service and you want to drive people back to an online product.

2. Request the PIN for your page and activate it when you get it. Google won’t show your listing unless you confirm you own the property.

3. Complete your profile. Use the same keywords you use in your website to fill out descriptions and additional information. Include operating hours, forms of payment, and specify how far you’re willing to travel for business.

4. Make sure all of your contact info is correct and consistent across all social media platforms.

5. Encourage customer reviews. Engage with your customers by personally commenting on their posts.

6. Use the Circles and Google+ Hangouts features. Hangouts are great for workshops, webinars, and Q&A sessions.

7. Connect all your Google+ pages. If you link your Google+ profiles with other products like Maps and Local, you gain credibility.

8. Add photos and videos to your page to boost your brand and business.

9. Add other businesses and leaders in your industry to your circles to stay on top of trends and potential business opportunities.

10.  Add to your “Links” section. Include your company’s blogs or other social profiles to increase visibility for these sites and let Google know how relevant you are to potential visitors.

11. Remember to link your Google+ page to your website so that it creates a backlink. This will amp up your search engine results.

For more interesting and informative articles visit SigntoDesign.

SigntoDesign is a company that specializes in Small Business Website Design and Development. Visit SigntoDesign

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Improve Search Rank: 3 Ways to Get Google Love

| Growth | March 7, 2015

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What’s a website gotta do to get on the first page of a Google search these days?

With paid listings pushing down organic results, it’s tough for a new business to get noticed, let alone keep up with a constantly changing search algorithm.

Here are three ways to improve your site’s rank:

1. Get serious about keywords.

Use tools like Google Keyword Planner to find out what keywords are being searched for in your industry. When you create new pages, use these in your URLs, title tags, header tags (like H1) and in your content. (But don’t overdo it — that’s what spam is). Think Wikipedia and stick to one clear subject per page.

2. Start guest blogging.

Enhance your online cred by contributing guest posts to popular sites that target your same audience.Google uses incoming links (backlinks) to your site to boost your rank.

3. Link to related content.

Hike up your internal links to related content on your site. It’s a sneaky way toshow Google that a page has value.

Bonus: Install Google Analytics.

It’s free. It tells you where your audience is coming from, how long they’re staying, and what they’re reading. Copy and paste the HTML code to your site and you’re good to go.

For more interesting and informative articles visit SigntoDesign.

SigntoDesign is a company that specializes in Small Business Website Design and Development. Visit SigntoDesign

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