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3 Social Media Strategies You Need in 2015

| Growth | March 5, 2015

social-media

A “Happy New Year!” tweet alone ain’t gonna cut it.

You’ve got crate Blanche for your social strategy; to get your brand rolling, note these three important new trends:

1.    Rethink your Facebook content. Facebook will be pay-to-play when it removes unpaid promotional posts by pages from its News Feed in January. In other words, if you’re not buying Facebook ads, you’ll need new ways to reach your audience. For one, video now trumps photo.

2.    Hire a graphic designer. In the next generation of digital, storytelling is more visual than ever. Expect imagery to drive interaction with consumers. A skilled designer who can create eye-catching infographics or retouch your product photos is a worthy investment.

3.    It’s a millennial’s world. You’re not just living in it, but marketing to millennials (those born between 1981 and 2000) might be your key to success. If it makes sense for your business, consider this generation in your messaging because they’re major influencers. 46% count on social media when spending money online and 68% are likely to make a purchase after seeing a friend’s post about a product or service.

For more interesting and informative articles visit SigntoDesign

SigntoDesign is a company that specializes in Small Business Website Design and Development. Visit SigntoDesign

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4 Social Media Privacy Settings to Change ASAP

| Growth | March 5, 2015

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As Mark Zuckerberg proved, social networking isn’t all friendly.

Your business’ reputation is always on the line. Monitoring your personal and professional social accounts is crucial to curating an online presence that will attract and keep potential partners or customers.

The first step: keeping what you don’t want shared private. Make sure you’ve got these personal privacy settings in check.

1. Even if your timeline isn’t X-rated, hiding your personal Facebook profile from search engines is a wise move. Go to Settings, click on the Privacy tab, and next to “Do you want other search engines to link to your timeline?” click Edit and uncheck the box.

2. If you’ve got a Gmail account, you’ve got Google Plus. To limit commenters to just friends of your account, go to Settings and select an option in the dropdown menu next to “Who can comment on your public posts?”

3. You just put a coat in your online shopping cart, then the EXACT SAME COAT shows up on your Twittertimeline. Make it stop! Under Settings > Security and Privacy, scroll down to the very bottom and uncheck the box next to “Promoted content.”

4. Listening to the same Taylor Swift song on repeat is not shameful (we swear), but you probably don’t want your friends (or clients) to know that you bopped your head to “Shake It Off” 50+ times before lunch. Go to your Spotify settings and uncheck the boxes next to “Share my activity and what I listen to…” so your music choices won’t end up on your Facebook timeline.

For more interesting and informative articles visit SigntoDesign

SigntoDesign is a company that specializes in Small Business Website Design and Development. Visit SigntoDesign. Today for Limited Period Specials.

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